A one-time assessment. A counselor session or two. An annual career talk. It exists — but it's spotty. No one is tracking whether it's working. Students drift between touchpoints. Parents have no visibility. And the gaps don't show up until it's too late to course correct.
Schools want to shape futures, not just deliver marks. But without a system, guidance doesn't scale — it stays informal, doesn't compound, and students graduate with the same gaps every year.
The cost isn't always a wrong choice. Sometimes it's four years of the right child moving in the wrong direction — quietly, without anyone noticing.